Law Firm Marketing Blog
Zahavian Legal Marketing
How to Generate Probate Leads & Clients for Your Law Firm
Many lawyers offer services for wills and estate planning, but often probate gets pushed to the back end as probate is handled after death. Many lawyers may think that providing services for wills and estates will produce probate business when the time comes; either...
Google Search Ads for Lawyers: How Much Should Your Firm Budget?
With 96% of people using search engines when seeking legal advice, search ads (formerly AdWords) have become an extremely popular way for law firms to get in front of prospective clients searching for lawyers. Unlike SEO, it’s also a much easier and faster method to...
SEO & PPC for Lawyers: What Are the Best Keywords to Target?
Legal services is one of the most competitive local business industries paying for SEO and ads online. Search engines like Google and Bing are a lucrative channel for attorneys looking to secure to leads and sign up new clients. The key to search engines is knowing...
Google AdWords: When is the Best Time to Schedule Ads?
When it comes to online advertising, you’re charged on a PPC basis. With that said, Google Ads can make your ads reach or at least approach a specific goal by using a bidding strategy such as Target ROAS or CPA. While this can work well for advertisers, it doesn’t fit...
8 Topics Personal Injury Lawyers Should Blog About
Blogging is a critical component of a law firm’s SEO strategy in today’s marketplace. In fact, it should be considered more important than the typical SEO stuff that other marketers and agencies are selling you on. Why? Law firms are paying thousands if not tens of...