Law Firm Marketing Blog
Zahavian Legal Marketing
7 Types of Content Lawyers Should Post on Facebook
Aside from being the largest social media network in the world today, Facebook serves as a huge marketing and advertising platform for millions of businesses around the world. Many lawyers and law firms have taken advantage of this for their own marketing purposes,...
SEO vs. PPC: Which Produces Higher CVR and More Leads?
In digital and internet marketing, like any other form of marketing (or business function for that matter), it’s important to know what is driving results and what doesn't. It’s how businesses make cheaper goods and services, grow and thrive. Within internet marketing...
Google Display Ads: 300% More Conversions w/ Custom Intent Audiences
So much money is spent on determining what works in marketing. It’s a critical stage of the modern marketing lifecycle. A large part of marketing depends on targeting people by demographics. However, that only scratches the surface of online advertising power and...
Facebook Ads for Lawyers
Facebook has received a lot of mixed press in recent years. Most notably with the Cambridge Analytica scandal and Mark Zuckerberg testifying in front of Congress. What many of the congressmen and congresswomen seemed to not understand was how Facebook made its money:...
The Cost of Hiring a Marketing Agency for your Law Firm
When it comes to using online advertising and marketing platforms like Google, Bing, AdRoll and Facebook it can be cumbersome and expensive for lawyers and law firms to manage their marketing efforts entirely in-house. It's not uncommon that lawyers will try to manage...