Law Firm Marketing Blog
Zahavian Legal Marketing
A Guide to Link Building for Law Firms
If you're serious about SEO and ranking in Google for keywords that will drive more valuable traffic and leads, then you likely know that building backlinks that point to your law firm's website is an essential element of your search engine optimization strategy. What...
Building your Brand: Why it’s Critical and How to Do it in Digital Marketing
We’ve all been told that building your brand is critical to the success of your long term marketing. Today’s post will go over the importance of building your brand’s image and how to do so effectively. In the legal marketing space, we know there have been a handful...
Make Sure your Logo is Optimized for Facebook Marketing
Today, we’re going to discuss one tip that will help you in the long term game with your social media marketing efforts. This focuses around an important one: brand visibility and awareness. So you’ve got a social media strategy that’s finally getting some real...
PPC Ads for Lawyers: AdWords vs. Display vs. Facebook Ads
There is a growing number of PPC ad platforms for advertisers and marketers to use. However, when it comes to digital advertising and PPC ads for Lawyers and Law Firms, there are several large, mainstream services to look at using. In this article, we're going to look...
Top 6 Factors for Ranking in Google’s Map Pack Search Results in 2019
Have you ever wondered how to show up in the coveted Local Map Pack results in Google Search results? Today we're going to investigate how it's done by looking at the top 6 ranking factors for ranking within the top 3 positions in Google Map Pack. Moz compiled a study...