Jared Kimball
Lead Marketing Strategist & Author @ Zahavian
Jared is a marketer for Zahavian Legal Marketing. As lead consultant, he provides clients with strategic planning and implementation of Brand consulting, SEO, Social Media and Ads services. Originally from Nova Scotia, Jared spends his time between the East Coast and Montreal. Before marketing for law firms, he worked in Supply Chain Management and as a freelance programmer on a variety of projects from web marketing to software development.
Articles Written by Jared K.
How Much Do Law Firms Spend on Marketing? (and How it’s Budgeted)
The legal industry, from law firms to solo practitioners, is one of the most competitive in North America and around the globe. Competitive edges for law firms come in various forms, from customer service, quality of work product, managerial accounting and marketing...
The Modern Guide to Branding Your Law Firm
With over 1.3 million active lawyers in the United States and over 47,000 law firms, the legal industry is large, thriving and very competitive. A key part to standing out in your law practice’s market is through building its brand. In this article, we’re going to...
13 Tactics for Law Firms to Attract More Clients
Due to the highly-competitive nature of legal services, from family law to car accident and other areas of practice, almost every law firm is looking to sign up more clients, month over month. There are many different methods, tactics and strategies, but when every...
8 Facebook Ad Strategies for Lawyers that Actually Work
Facebook is an interesting platform for advertisers and businesses. Unlike other PPC platforms, it has a relatively low cost per click. That means more clicks and website traffic for your budget. However, many services and locally-based businesses including law firms,...
12 Reasons Why Lawyers Need a Website
If you are just starting up a practice, small law firm or have a firm but find it’s time to modernize your practice with a new website, then you’re probably considering if and why you should have a site for your firm. While many believe it’s essential to have a...
4 Ways for Corporate Lawyers to Get New Clients
Business and corporate lawyers require different methods and strategies for acquiring clients and new business compared to other areas of law. Attorneys and firms that focus on these areas of practice need to position themselves differently within the market. While...