Jared Kimball
Lead Marketing Strategist & Author @ Zahavian
Jared is a marketer for Zahavian Legal Marketing. As lead consultant, he provides clients with strategic planning and implementation of Brand consulting, SEO, Social Media and Ads services. Originally from Nova Scotia, Jared spends his time between the East Coast and Montreal. Before marketing for law firms, he worked in Supply Chain Management and as a freelance programmer on a variety of projects from web marketing to software development.
Articles Written by Jared K.
How Law Firms Can Generate Attorney & Client Referrals
Legal services, including law firms, are among the most competitive industries to market and advertise. Due to high fees and wide margins, firms tend to have deep pockets to spend on advertising. It would be great if lawyers were rewarded with more work just based on...
17 Blog Ideas for Law Firms to Attract Your Ideal Audience
Probably the most overlooked part when it comes to SEO (search engine optimization) for many businesses, including attorneys and law firms is blogging. Blogging regularly for your firm can be an incredible source of new traffic for your firm. When performed correctly,...
How to Generate Probate Leads & Clients for Your Law Firm
Many lawyers offer services for wills and estate planning, but often probate gets pushed to the back end as probate is handled after death. Many lawyers may think that providing services for wills and estates will produce probate business when the time comes; either...
Google Search Ads for Lawyers: How Much Should Your Firm Budget?
With 96% of people using search engines when seeking legal advice, search ads (formerly AdWords) have become an extremely popular way for law firms to get in front of prospective clients searching for lawyers. Unlike SEO, it’s also a much easier and faster method to...
SEO & PPC for Lawyers: What Are the Best Keywords to Target?
Legal services is one of the most competitive local business industries paying for SEO and ads online. Search engines like Google and Bing are a lucrative channel for attorneys looking to secure to leads and sign up new clients. The key to search engines is knowing...
Google AdWords: When is the Best Time to Schedule Ads?
When it comes to online advertising, you’re charged on a PPC basis. With that said, Google Ads can make your ads reach or at least approach a specific goal by using a bidding strategy such as Target ROAS or CPA. While this can work well for advertisers, it doesn’t fit...