Jared Kimball
Lead Marketing Strategist & Author @ Zahavian
Jared is a marketer for Zahavian Legal Marketing. As lead consultant, he provides clients with strategic planning and implementation of Brand consulting, SEO, Social Media and Ads services. Originally from Nova Scotia, Jared spends his time between the East Coast and Montreal. Before marketing for law firms, he worked in Supply Chain Management and as a freelance programmer on a variety of projects from web marketing to software development.
Articles Written by Jared K.
8 Topics Personal Injury Lawyers Should Blog About
Blogging is a critical component of a law firm’s SEO strategy in today’s marketplace. In fact, it should be considered more important than the typical SEO stuff that other marketers and agencies are selling you on. Why? Law firms are paying thousands if not tens of...
7 Types of Content Lawyers Should Post on Facebook
Aside from being the largest social media network in the world today, Facebook serves as a huge marketing and advertising platform for millions of businesses around the world. Many lawyers and law firms have taken advantage of this for their own marketing purposes,...
SEO vs. PPC: Which Produces Higher CVR and More Leads?
In digital and internet marketing, like any other form of marketing (or business function for that matter), it’s important to know what is driving results and what doesn't. It’s how businesses make cheaper goods and services, grow and thrive. Within internet marketing...
Google Display Ads: 300% More Conversions w/ Custom Intent Audiences
So much money is spent on determining what works in marketing. It’s a critical stage of the modern marketing lifecycle. A large part of marketing depends on targeting people by demographics. However, that only scratches the surface of online advertising power and...
Facebook Ads for Lawyers
Facebook has received a lot of mixed press in recent years. Most notably with the Cambridge Analytica scandal and Mark Zuckerberg testifying in front of Congress. What many of the congressmen and congresswomen seemed to not understand was how Facebook made its money:...
The Cost of Hiring a Marketing Agency for your Law Firm
When it comes to using online advertising and marketing platforms like Google, Bing, AdRoll and Facebook it can be cumbersome and expensive for lawyers and law firms to manage their marketing efforts entirely in-house. It's not uncommon that lawyers will try to manage...