One of the most powerful and cost-effective marketing tools at a lawyer's disposal is one that many firms don't even consider – email marketing. Email marketing can imply many different things, taking various forms. We're used to emails that clutter our inboxes and...
Many law firms and attorneys have heard of the idea of newsletter and email marketing. It’s not a new concept to them. However, if you’ve recently been considering new methods for marketing cost effectively and generating more consistent results from your marketing,...