Learn everything from the basic building blocks to the advanced techniques of Pay-per-click advertising that allows lawyers to dominate their market with this key internet marketing strategy.
Business and corporate lawyers require different methods and strategies for acquiring clients and new business compared to other areas of law. Attorneys and firms that focus on these areas of practice need to position themselves differently within the market. While...
Legal services, including law firms, are among the most competitive industries to market and advertise. Due to high fees and wide margins, firms tend to have deep pockets to spend on advertising. It would be great if lawyers were rewarded with more work just based on...
Many lawyers offer services for wills and estate planning, but often probate gets pushed to the back end as probate is handled after death. Many lawyers may think that providing services for wills and estates will produce probate business when the time comes; either...
With 96% of people using search engines when seeking legal advice, search ads (formerly AdWords) have become an extremely popular way for law firms to get in front of prospective clients searching for lawyers. Unlike SEO, it’s also a much easier and faster method to...
When it comes to using online advertising and marketing platforms like Google, Bing, AdRoll and Facebook it can be cumbersome and expensive for lawyers and law firms to manage their marketing efforts entirely in-house. It's not uncommon that lawyers will try to manage...
If you're serious about SEO and ranking in Google for keywords that will drive more valuable traffic and leads, then you likely know that building backlinks that point to your law firm's website is an essential element of your search engine optimization strategy. What...
We’ve all been told that building your brand is critical to the success of your long term marketing. Today’s post will go over the importance of building your brand’s image and how to do so effectively. In the legal marketing space, we know there have been a handful...
Today, we’re going to discuss one tip that will help you in the long term game with your social media marketing efforts. This focuses around an important one: brand visibility and awareness. So you’ve got a social media strategy that’s finally getting some real...