One of the most powerful and cost-effective marketing tools at a lawyer's disposal is one that many firms don't even consider – email marketing. Email marketing can imply many different things, taking various forms. We're used to emails that clutter our inboxes and...
Many law firms and attorneys have heard of the idea of newsletter and email marketing. It’s not a new concept to them. However, if you’ve recently been considering new methods for marketing cost effectively and generating more consistent results from your marketing,...
Many areas of law are very competitive when it comes to fighting for market share and acquiring new clients. One of the most challenging areas of practice is criminal defense law. Many criminal lawyers will probably resonate with one or several of these points. By the...
The legal industry, from law firms to solo practitioners, is one of the most competitive in North America and around the globe. Competitive edges for law firms come in various forms, from customer service, quality of work product, managerial accounting and marketing...
With over 1.3 million active lawyers in the United States and over 47,000 law firms, the legal industry is large, thriving and very competitive. A key part to standing out in your law practice’s market is through building its brand. In this article, we’re going to...
Due to the highly-competitive nature of legal services, from family law to car accident and other areas of practice, almost every law firm is looking to sign up more clients, month over month. There are many different methods, tactics and strategies, but when every...
Facebook is an interesting platform for advertisers and businesses. Unlike other PPC platforms, it has a relatively low cost per click. That means more clicks and website traffic for your budget. However, many services and locally-based businesses including law firms,...
If you are just starting up a practice, small law firm or have a firm but find it’s time to modernize your practice with a new website, then you’re probably considering if and why you should have a site for your firm. While many believe it’s essential to have a...