Learn everything from the basic building blocks to the advanced techniques of Pay-per-click advertising that allows lawyers to dominate their market with this key internet marketing strategy.
There are many industries and types of businesses that can benefit from advertising in Google search results. One of the best industries is legal services and law firms. For many people, it’s not often that they need an attorney in life and even rarer that they may...
You have either invested a lot of time, money or both in creating your law firm’s website. Aside from the fact that almost every business - big and small - needs a website in today’s age, arguably the most important reason to have a site is to generate new leads and...
When it comes to law firm marketing, the internet proves to be an increasingly valuable channel for law firms to generate new leads and cases. With that said, internet marketing spans a wide range of channels and strategies on its own. Two of the largest strategies...
Facebook is an interesting platform for advertisers and businesses. Unlike other PPC platforms, it has a relatively low cost per click. That means more clicks and website traffic for your budget. However, many services and locally-based businesses including law firms,...
Many lawyers offer services for wills and estate planning, but often probate gets pushed to the back end as probate is handled after death. Many lawyers may think that providing services for wills and estates will produce probate business when the time comes; either...
With 96% of people using search engines when seeking legal advice, search ads (formerly AdWords) have become an extremely popular way for law firms to get in front of prospective clients searching for lawyers. Unlike SEO, it’s also a much easier and faster method to...
Legal services is one of the most competitive local business industries paying for SEO and ads online. Search engines like Google and Bing are a lucrative channel for attorneys looking to secure to leads and sign up new clients. The key to search engines is knowing...
When it comes to online advertising, you’re charged on a PPC basis. With that said, Google Ads can make your ads reach or at least approach a specific goal by using a bidding strategy such as Target ROAS or CPA. While this can work well for advertisers, it doesn’t fit...